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Betty Weider is one of the leading pioneers in the field of women's health and fitness. Her foresight and unwavering dedication to bringing the truth about diet, fitness and nutrition to women has resulted in popularizing the health and fitness lifestyle that is considered the norm today. Betty is the co-founder of SHAPE Magazine, the first health and fitness publication for women, which has maintained its #1 position among women for over 20 years. Her husband, the legendary Joe Weider, of the Weider Publications health and fitness publishing empire, also publishes Muscle and Fitness, Men's Fitness, Fit Pregnancy, Her's, Natural Health, and Flex. |
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Betty currently writes two magazine columns, "Body by Betty" and "Health by Betty," which appear in the leading health and fitness magazines around the world, in over 17 languages, with several million readers monthly. While other health and fitness enthusiasts have faded, Betty Weider's reputation and credentials have grown for over four decades. Spring-boarding from her early career as a supermodel in the 1950's, she transitioned into health and fitness by helping her husband with his publications. Betty wrote and conceived many of the ideas that are the foundation of the Weider health and fitness lifestyle.
By the late 1970's, Betty had her own dream-a dream that was unique for its time: she wanted to establish a health and fitness publication for women. Most information available pertained only to diet; promoting sensational tabloid schemes that made no nutritional sense. Betty had another philosophy. "Tell the truth. Give women something they can believe. Be honest and help women create an integrated lifestyle of health, fitness and nutrition, based on reliable information ." more...
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